The Ed Hardy brand is named after legendary American tattoo artist Don Ed Hardy, whose Japanese-inspired tattoos captivated the art world. Christian Audigier licensed Hardy’s designs and brought them into fashion, transforming tattoo motifs into wearable canvases. The brand’s success lies in its raw, unapologetic embrace of individuality, making it a standout in a crowded fashion market. https://www.edhardyclothings.com/