Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis. Method: The empirical research. using qualitative exploratory methods. was based on three in-depth interviews with franchising sector stakeholders. https://www.thesportsshopkingswinfordes.shop/product-category/beanie-hat/