The Job was begun by Danish innovation company EcoXpac in 2010, with the Carlsberg Team joining in 2015 to initiate the “The green fibre bottle”, a project in which Carlsberg and EcoXpac ended up collaborating on a first paper bottle prototype depending on recycled fibres. Accessible in 500ml and 330ml, https://gabletopcartonsfordairy.blogspot.com/2025/02/the-role-of-gable-top-cartons-in.html